Theatrical:

Fly Fisher will premiere in IMAX theaters worldwide and be distributed in digital and traditional theatrical venues worldwide.

Telecast:

The High Definition version of Fly Fisher will be distributed in HD and standard definitions to major television markets worldwide as a primetime special presentation.

Books:

Fly Fisher companion books will be released simultaneously with the theatrical and the telecast premieres of the film. These books will include a high-end coffee table book; a series of guides; and a children’s book on fly fishing and conservation.

HD-DVD:

Fly Fisher will be edited into an extended version of the film for DVD and HD-DVD distribution, with additional location, information, and behind-the-scenes material.

Broadband:

Fly Fisher is creating a companion broadband internet experience to supplement and extend the film and the fishing experiences. We will provide exclusive film and real-time live coverage from locations and experts around the world; offer extensive, updated detail on locations, contacts, and information related to fly fishing around the world; and establish a forum for angling enthusiasts, from novice to professional.

Transactional:

Fly Fisher is working with a major adventure travel group to offer companion trips to Fly Fisher locations covered in all of our media.

Educational:

Fly Fisher is working with K-12 students, teachers, parents, and administrators throughout the world who can benefit from seeing the film, experiencing tie-in activities and exhibits, and introducing many to the world of fly fishing, conservation, travel, geography, and natural science in an entertaining and effective way. Fly Fisher and its marketing partners will create and distribute digital teacher-student guides, and develop lesson plans and multiple media events throughout the production and distribution of Fly Fisher.

Events and Exhibits:

Fly Fisher will create fundraising events and tie-in exhibits with Trout Unlimited and our corporate sponsors to create a larger awareness of the related environmental causes that the film and its partners champion. These events will raise funds for certain conservation causes to be selected and managed with Trout Unlimited. While we are creating world-class commercial entertainment with Fly Fisher, we also are aware and committed that if we do our filmmaking job right, we will bring the importance of clean water and a responsible citizenry to a vast audience.